Search Engine Optimization is a process of increasing the visibility of your website in major search engines. Many people think that for learning SEO, you need to have technical knowledge which is completely wrong assumption in the market.. You just need to know the basics of HTML which is covered in the course content. Why Website owners go for SEO? Let me give you an example. Lets say you are searching for a keyword in Google and you get a lot of websites in the ranking. The next what you will do is click on the website which comes in the top 3 or top 5 positions. So lets say if there are 100 people who are searching for the same keyword in Google, the website which is coming in the top position will get a lot leads. This is the benefit of doing SEO. SEO Rankings are not fixed. It keeps on changing.